Precision Group acquired a 9 per cent share in the tech group Skyfii in November 2017.
Skyfii is an Australian software technology company providing analytics and data driven marketing products.
Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding their diverse types of visitors. Today every smartphone is a chatterbox of information.
The Skyfii IO Platform uses existing Wi-Fi infrastructure, BLE beacon networks, people counters, video sources, opt in free internet connectivity, and social platforms to analyse behaviours of anonymous visitors through data capture and converts the data into sales and marketing tools to enable content that is catered to specific needs and interests.
A business intelligence tool that provides customer insights to shopping centre owners, retailers, governments, casinos and other public facility owners and users in Australia and select markets around the world, especially the US and Britain.